Digital Collections

To express the modern trend so evident in the new motors now being featured at the shows, a type dress every bit as modern as the cars themselves, ... that Bauer Types, of which this is Lucian, offer an inspirational opportunity to those interested in modernizing and elevating the appearance of their advertising ...

1928-1929

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Collections
Part of Omega Project
Project Omega was conceived by the Library's Strategic Council - a scoped three year project aimed to facilitate the effective discovery and presentation of our collections, with a focus on the digitization of the Special Collections Graphic Arts backlog in Firestone library.
Part of Selections from the Graphic Arts Collection
The Graphic Arts Collection holds prints, drawings, photographs, paintings, sculpture, and printed ephemera along with an international book collection specializing in fine press,

Metadata

Call Number
D-West 49/GC107/Box 03/Oversize GA 2024.04316
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Publisher
New York : Bauer Type Foundry, 235-247 East 45th Street, [1928 or 1929?]
People
Language
English
Subject
Bauer Type Foundry (New York, N.Y.)
Type and type-founding—Germany—Specimens
Printers' advertisements—New York (State)—New York
Type specimens
Typefaces (Type evidence)—Lucian
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https://digital-collections.princeton.edu/i/express-modern-trend-so-evident/item/559d5c2f-a6ab-4c82-aafa-48559aa243a6

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