स्वदेशी : बहुराष्ट्रीय कंपनियों के विकल्प के रूप में स्वदेशी उपभोक्ता वस्तुओं की सूची : स्वदेशी का प्रयोग, समृद्धि का आधार

The South Asian Ephemera Collection is an openly accessible repository of items that spans a variety of subjects and languages and supports research, teaching, and private study. Newly acquired materials are digitized and added on an ongoing basis.

This collection is comprised of approximately 200 items including pamphlets, flyers, booklets, and other ephemera related to Hindu nationalism at the end of the twentieth century. These items were collected by Dr. Arvind Rajagopal, professor of Media Studies at New York University, and gifted to Princeton University Library in 2022. Dr. Rajagopal collected the ephemera as part of his research for Politics after Television: Religious Nationalism and the Reshaping of the Indian Public (Cambridge University Press, 2001).