"This report has been prepared by Thought Arbitrage Research Institute (TARI) for ASSOCHAM Foundation for Corporate Social Responsibility (AFCSR)." "The report has captured the cultural, social, economic factors which drive food choices of Indians and have also captured voices from the ground in the form of a nationwide survey of over 5000 respondents to understand what driving people’s food choices and other related issues."

“The report “Indian Cuisine at a Crossroads” examines India’s food journey, tracing its evolution through history, geographical variations and cultural connotations, to bring out the uniqueness and scientific character of traditional Indian foods and contrasts them against global cuisines, while understanding the factors which drive food choice of Indians.” “The report is prepared with the objective to holistically examine the complex factors influencing food choices of Indians in the backdrop of emerging dynamics in the food ecosystem and seeks to identify policy priorities which would allow access to safe and healthy food for all Indians, while safeguarding the country’s food heritage.”