Innovations to get markets right : emerging ecosystem of agritech startups and FPOs

“The study focusses on how agritech startups together with FPOs are impacting farmers in terms of economic returns, and what important lessons can be drawn to strengthen the existing policy framework. While the case studies show that farmers gain from higher net economic returns, they also benefit from assured markets, and sustainable incomes, as a result of the technology enabled marketing practices. As the agritech startup and FPO partnership consolidates further, policies aimed at creating a network of technology innovators, FPOs, investors, and other stakeholders will be critical. Also, incentives to further scale up technology and institutional innovations will deliver sustainable higher returns.”