“The strategies proposed in this water policy entail a huge paradigm shift in water management in Karnataka. Hence, to foster its widespread acceptance, especially given the urgency of action on the ground, a five-year multi-media campaign will need to be initiated to spread the key messages contained in the policy, with the help of PRIs and various knowledge and civil society organizations in the state, such as Karnataka Rajya Vijnana Parishat, Karnataka Science and Technology Academy, Karnataka State Council for Science & Technology, Bharat Gyan Vigyan Samiti, etc. One of the functions of the KBG will be to plan and execute this campaign with the support of the EC and guidance from the SWGC.”